Scientific Games, a New York-listed gaming provider has made its first move into the live casino business with the acquisition of Authentic Gaming.
The purchase boosts Scientific Games’ in-house development capabilities for building live casino products, particularly for the US market, where the supplier plans to open additional studios to offer localised goods to operators around the area. The amount of the purchase remains undisclosed.
Scientific Games has always aspired to be the go-to company in the realm of cross-platform global gaming, and this acquisition puts them one step closer to reaching that objective. Live casinos account for over 30% of the iGaming business, and Authentic Gaming has established itself as one of Europe’s leading live casino content producers.
This purchase is another step forward in Scientific Games’ strategic plan as the firm works to realise its objective of being the premier cross-platform global gaming company.
Scientific Games continues to invest in strategic development prospects in order to focus on game diversity and expansion in a rising iGaming industry in the United States as it transitions to a digital and content-led growth firm.
Authentic Gaming, based in Malta, has established a reputation as a live roulette expert, with games streaming straight from a state-of-the-art studio and the floors of some of the world’s most luxury casino resorts.
The provider has increased its range with the inclusion of live Blackjack, and Baccarat is on the way in the near future. Authentic Gaming live casino games are presently connected with over 30 European operators, including, among others, Entain, 888, Betway, LeoVegas, and Mr Green.
Dylan Slaney, CEO iGaming, at Scientific Games, commented:
As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.
Jonas Delin, CEO and founder of Authentic Gaming, said:
Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.
Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry.
Second time in 2 years Authentic is changing hands
The software provider used to be a subsidiary of Leo Vegas under the LeoVentures portfolio. In 2019 Genting Group has agreed to pay $16.7/£12.9 million for the acquisition of Swedish casino business LeoVegas’ live games division, Authentic Gaming.
My name is Yannis and I am also known as Mr Live Casinos in the iGaming industry. I have been playing casino games for more than 20 years and I have been reviewing and writting about casino games and online casinos for the last 10 years