Playtech has announced the opening of a new live casino studio facility for Swiss casinos in Zurich, Switzerland’s capital city.
The live casino games studio, which was built on the existing Swiss Casinos property in Zurich, is the first of its sort in Switzerland and only the second in Europe. Swiss Casinos owns four land-based casinos in the country and initially collaborated with Playtech in 2019 to create an online casino, followed by the Playtech iPoker network in 2020.
The new studio provides Swiss players with access to Playtech live tables via the casino website, which includes a variety of live roulette types like Quantum Roulette, Live Football Roulette, blackjack variations like Major Rules Speed Blackjack, 7 e Mezzo, All Bets Blackjack and other live casino games like Baccarat, Poker and Live Game Shows.
Native speakers are used in the live studio to ensure that locals are able to engage with the products in the best possible way.
We are thrilled to unveil our new Live Casino studio built in close cooperation with the Playtech Live team. The Live Dealer offering that we can deliver to our customers is unrivalled and the new first of its kind studio in Switzerland has been built to an incredibly high standard. Working so closely with the dedicated and skilled Playtech Live team has also been a great experience. We look forward to developing this partnership further as we continue to grow our product and content offering in Switzerland.Patrick Mastai, Online Director at Swiss Casinos
This move from Playtech is part of the company’s B2B strategy of growth in newly-regulated markets not only in Europe but all over the world. It follows the recent announcement of Playtech partnership with Holland Casino, which is also primarily a land-based casino chain.
The company has invested a lot in B2B relationships with local land-based casino brands in 2021 in an attempt to earn a big market share early in these regulated markets.
This is Playtech’s sixth live casino studio in Europe after the ones in Latvia, Romania, Spain, Belgium and Holland.
By both teams working closely together, we have been able to deliver an online experience that mirrors the feeling of playing inside one of Swiss Casinos’ leading land-based casinos.
Playtech Live is leading the way on creating an entertainment-led experience that delivers on both a gameplay and presentation perspective. We have every confidence that the customers of Swiss Casinos will have an exceptional gaming experience.Margarita Terlanova, senior customer relations manager at Playtech Live
About Swiss Casino.
Swiss Casinos is the largest casino group in Switzerland and is entirely owned by Swiss citizens.
Swiss Casinos’ activities are entirely located in Switzerland and include brick-and-mortar casinos in Pfäffikon, St. Gallen, Schaffhausen, and Zurich, as well as the online casino swisscasinos.ch and the Zurich-based GEORGE Bar & Grill.